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hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

Debut

Behind the Scenes

Creating the Wardrobe of Our Dreams

A Quiet Tribute to Wardrobe Classics—Soft Ribbed Knits in Timeless Silhouettes

From the little black dress to the off-the-shoulder piece that moves from day to night, each design is meant to be lived in.

hello ronron | SS22 The Debut Collection
hello ronron | SS22 The Debut Collection
hello ronron | Sylvie Dress Black | Button-embellished off-shoulder ribbed knit midi dress
hello ronron | SS22 The Debut Collection

The Heart Behind How We Make

With Intention in Every Thread

A glimpse into our creative process—from the first hand-drawn sketch to the final design.

hello ronron | Behind the Scenes Fabrics and Yarns

Material and Colourway

We chose the Mouliné knit material and a monochrome colour palette for the Hera Skirt.

hello ronron | Behind the Scenes Design Sketches | Hera Skirt

Knit Patterns

Heras knit patterns are the first thing we got our hands on - the mix of dense and diagonal ribs.

hello ronron | Behind the Scenes Design Sketches | Hera Skirt

Silhouettes

The overall silhouette is complete - the elongating cut, and the beautiful slits from the side.


The Journey of a hello ronron Piece

The Shape It Becomes

A living collection of how ideas evolve and take on new shape, story, and meaning.

hello ronron | Mila Dress | Mouliné ribbed knit pleated mini dress
hello ronron | Hera Skirt Cloud | Mouliné ribbed knit midi skirt

Held in Movement

About The Debut collection. 

 
Feel well and well-dressed.

When we create 'The Debut' collection, we desire to build a solid base of quality essentials. Crafted with durable material that feels good and fits beautifully to the body, we use soft yarns with a good stretch that keeps the clothing good in shape after wash.

 hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

The design details - trimmings and garment constructions.

We love the refined details in 'The Debut'  collection - like the natural shell buttons highlighting our skirts and dresses. The shell buttons have a metallic sheen, giving the knit pieces a beautiful subtle shine under the light.

Another detail we love is the premium sewing techniques we introduce in our clothing. We use double-sided ribs at the neckline to support the shape and stretch. We also engineer knit fashioning marks along the armhole - this way, each piece is made with no extra fabric and is securely knitted together at the seams.

 hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

The colour - Kuala Lumpur's cityscape on a palette.

Cream, latte, rose, very peri, black... Inspired by the cityscape of Kuala Lumpur, Malaysia (where our studio is based!), 'The Debut's colours resemble the city skyline. A palette from the morning sun to evening clouds - we want to capture a day in the life of strolling down the streets with you.

From the city snoozing in dusty blue at 5 AM, to the buzzing streets under the creamy sunlight at noon, and the humid sunset woven in traffic lights, painting the road from rose to black... we want to immerse the real, the excitement, and the everyday extraordinary, all into our Debut.

hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

The creative team - Building the Debut Collection campaign in Malaysia.

Creative Direction: hello ronron
Stylist: Angela Chiang
Photographer: Raymond Pung and Unknown-Imagery Studio
Hair Artist: Edwin Lam
Makeup Artist: Eranthe Loo
Casting: Wu Models
Model: Lisha Ho and Quinn Fung
Production Assistant: Jieh Rou

hello ronron | Spring Summer 2022 | Campaign: The Debut Collection
hello ronron | Sylvie Skirt Black | Button-embellished ribbed knit midi skirt

Everyday Knits

A quick touch-up before the big night.
hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

Our Most Loved Colour

Everyday taupe knit dresses.
hello ronron | Spring Summer 2022 | Campaign: The Debut Collection

Rose Colours

A stroll at the vintage market.
hello ronron | Spring Summer 2022 | Campaign: The Debut Collection
hello ronron | Agnes Top Latte | Scoop neck cable ribbed knit top

Designed to Move with You

From office looks to weekend brunch.