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Our Story

About us and how we get our start with hello ronron.

Welcome to hello ronron

Celebrating minimalistic feminine chic in summer soft knits.

We started hello ronron with the idea of creating the wardrobe of our dreams - the feminine chic, the freedom to be overdressed or underdressed, the spontaneous snuggly fit with a hint of skin, and the seamless style transition carrying from occasion to vacation.

Our studio

Kuala Lumpur, Malaysia

hello ronron is founded in the heart of Kuala Lumpur, Malaysia — a melting pot of cultures closely intertwined.

We create the designs in-house and produce our products by small batch with our knit specialist factory.

We take great care with every detail — from concept, design, sampling, material sourcing, garment production, packaging design, campaign photoshoot, web content creations — we are passionate and devoted in what we do, and we will always strive to do better.

Our cuts

A focus on fit for East & Southeast Asian Women's silhouettes.

We set out to make clothing that highlights Asian women's figures - designs that elongate the silhouette and accent the body curve ratio while staying true to our belief - the clothes should always fit comfortably and feel like a second skin.

In a way, that’s how hello ronron came to be - we analyze the right cut and measurements tailored to Asian women's physiques, and draw inspiration from the past and present heritage classics.

Our commitments

Thoughtful design and responsible production.

When we started hello ronron, we want to make clothing designed with your real day-to-day routine in mind so every piece can complement your existing outfits seamlessly.

Rather than following seasonal trends, we desire to perfect a solid base of quality and responsibly-made wardrobe essentials, helping you build a timeless capsule collection.

We want to ensure that by wearing hello ronron, you look good, feel great, and always move with amazing ease.

Our commitments

Cherishing every detail. Clothing that are made to love and to last.

Ideation & Research

Each collection begins with ideation, research, and improvements from customers' feedback.

Material Sourcing

From yarns, fabrics, trimmings (buttons, zippers), to garment labels — we source every single detail with care.

A Focus on Fit

Designs tailored for Asian women's physiques — improving the clothing fit and finding the flattering cut to embrace our figure.

Fabric and Construction

We consider (and reconsider) every last seam, sewing stitch, knit technique and button for our clothes to look and feel good.

Sustainable Packaging

Designed with the well-being of our people and planet in mind, we use packaging that offer reusability, are 100% recyclable.

For the modern every day you.

Our designs are inspired by the women around us - She’s happy, she’s confident, she’s original, she's got those grit and grace, and she's inspiring. She is our friends, our sisters, our mothers and daughters, and our forever-evolving inspiration. She is you.

Feel comfortable and fit beautifully.

It is our desire to create the clothing you'll love, that have the ability to be worn anywhere, travel with you, and have you covered for a variety of occasions.

A focus on fit

Featuring the Sylvie Skirt — design details

Seasonless classics

Behind the scenes

It's nice to meet you!

Now that you're here, take a look around. Meet our products, see them in action, discover behind the scenes, and let us know what you think!


Our commitments

Since the beginning of hello ronron, and as we continue to grow our steps, we are aware of the impact we can have on the environment. We challenge and improve our ways of working everyday.

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Collection Stories

Behind the scenes - discover our creative process from concept to production.

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Material & Care Guide

Learn more about the material we use in our products and how to look after them.

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Size & Fit Guide

Here you can find body measurements, international size conversions, and fit styles.

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