Behind the Scenes
Lumen
Subtle Light. Thoughtful Lines. A Collection Shaped by Memory
Knitwear Grounded in Memory, Crafted for Ease—For the Moments In Between, Where Simplicity Meets Presence
The Lumen Collection holds space for gentle transformation—the kind that gathers softly, like light unfurling through linen at dawn.
It lives in the in-between: the stillness before a page turns, the quiet weight of memory settling in a room.
In shades of Emerald, Almond, and Silver Gray, Lumen reflects a radiance that lingers—subtle, unhurried, and wholly your own. Emerald is steady and alive. Almond is warmth remembered. Silver Gray is the hush of rain fading into sky.
It’s knitwear for days shaped by feeling.
It’s movement, memory, the moments in-between.
Catherine Dress in Silver Gray
Catherine Dress in Silver Gray
The Heart Behind How We Make
With Intention in Every Thread
A glimpse into our creative process—from the first hand-drawn sketch to the final design.
The Colour Palette
The collection draws from the subtle interplay of light and shadow. Emerald brings a grounded clarity. Silver Gray evokes the calm just after rain. Almond holds warmth—soft, steady, familiar.
Romantic Silhouettes in Low-Impact Form
At hello ronron, each piece of knitwear begins with care, using deadstock or upcycled yarns that honour both nature and culture.
We carefully knit every garment to balance structure and softness, with a low-waste Fully Fashioned Knit process designed to minimize excess and reflect our dedication to intentional craftsmanship.
Considered Details
Each garment is finished with a hand-stitched label made from recycled plastic bottles, cut with ultrasonic precision for smooth edges that feel gentle against the skin.
This small, purposeful detail embodies our belief in giving new life to waste, merging craftsmanship, sustainability, and beauty in every creation.
The Journey of a hello ronron Piece
The Shape It Becomes
A living collection of how ideas evolve and take on new shape, story, and meaning.
Catherine Dress in Silver Gray
Catherine Dress in Silver Gray
Held in Movement
About The Lumen Collection
Subtle Light. Thoughtful Lines. A Collection Shaped by Memory.
The Lumen Collection is rooted in the everyday— where change arrives softly, and meaning gathers in quiet, unfolding moments.
Like the hush of morning light slipping through linen curtains, the glint of silver-gray rain pooling on cobblestone streets, the comforting warmth of almond-hued pages, worn by time and touch.
A Collection Rooted in the Everyday
Drawing from the subtle interplay of light and shadow, Lumen offers a palette of Emerald, Silver Gray, and Almond: Emerald brings grounded clarity. Silver Gray evokes the stillness after rain. Almond carries a warmth that feels like home.
Each silhouette is crafted using the Fully Fashioned Knitwear method—a technique that sculpts garments directly on the knitting machine to reduce waste, enhance fit, and honour the rhythm and movement of the body.
Knitwear Grounded in Memory, Crafted for Ease—For the Moments In Between, Where Simplicity Meets Presence
Lumen is knitwear for grounded presence. For movement that’s unforced. For the light that grows with you— layered, lived in, and completely your own.
Where light lingers and lines soften.
Like morning light slipping through linen,
Silver-gray rain tracing the edges of quiet streets,
The warmth of almond-toned pages, softened by touch and time.
Like green shadows cast by moving leaves,
Or the murmur of laughter carried on wind—
Here, then gone, but still felt.
Lumen lives in the in-between—
Where presence meets memory,
and light becomes something you carry.
The Lumen Collection | Campaign Creative Team
Creative Direction & Fashion Film Photographer : Xenia Valule & Andrus Valulis
Talent : Marta Trofimovicha
Producer : Angela Chiang & hello ronronThe Lumen Collection | Lookbook Creative Team
Creative Direction : hello ronron
Photographer : Raymond Pung & Unknown Imagery Studio
Hair and Makeup Artist : Diana Tang
Talent : Quinn Fung
Producer : Angela Chiang & hello ronronn
Catherine Dress
The Catherine dress brings the poetry of everyday comfort to life.
Gabrielle Dress
She's femininity, romance, and free-spirit all in one elegant dress.
Catherine Dress
The Catherine dress brings the poetry of everyday comfort to life.
The Lumen Collection
A Collection Rooted in the Everyday
Inspired by the interplay of light and shadow, Lumen is knitwear for presence—for movement that’s unforced and beauty that unfolds slowly.
In shades of Emerald, Silver Gray, and Almond, each piece carries a quiet radiance: grounded, lived in, and completely your own.
