Behind the Scenes
Haven
Crafted in Flow. Designed to Drift. Worn in Becoming.
Not stitched for stillness, but for movement—for the way she walks, shifts, rests, and becomes.
Where softness meets structure, and the garment begins again. This is where Haven started. This is where it keeps unfolding.
The first ideas for Haven arrived not as silhouettes, but as feelings—soft tension, steady movement, the hush after rain. We listened. To water, to the body, to the spaces clothing is meant to hold. This collection was shaped slowly, by pause and rhythm.
Helena Dress in Misty Blue
Gabrielle Dress in Lilac
Helena Dress in Teal
Gabrielle Dress in Ivory
The Heart Behind How We Make
With Intention in Every Thread
A glimpse into our creative process—from the first hand-drawn sketch to the final design.
Where the Thread Settles
Colours drawn from where the water meets the sky.
Lilac, ivory, misty blue, teal—each shade drawn from a fleeting moment: dusk falling over water, foam along the shore, the blue before morning. We chose tones that move quietly, that feel like they’ve always belonged.
Romantic Silhouettes in Low-Impact Form
At hello ronron, each garment begins with care— knit from deadstock or upcycled yarns chosen for their quality and story.We design with intention, shaping each piece to hold both softness and structure, using a low-waste process that minimizes excess at every stage.
Choosing the Material
Every garment is finished with a hand-stitched label, made from recycled plastic bottles and cut with ultrasonic precision
to create smooth edges that sit comfortably against the skin.
This small but considered detail reflects our approach— where nothing is wasted, and every element is made to endure with purpose, clarity, and respect.
The garment only begins here
After the Drift
We design for the part we’ll never see—for the way she wears it home, steps into her day, rests into herself. That is where Haven keeps becoming. Not finished in our hands—only beginning.
Held in the Making
Each piece is the result of careful iteration. The process was hands-on and responsive, guided by material, form, and how each piece came to life through motion.
Held in Movement
About The Haven collection.
'Haven' is not built by perfect hands—it’s created by the journey, the soft steps, the moments where you are unsure but keep moving forward..
Inspired by the quiet strength that comes from navigating life’s shifting tides, Haven reflects the essence of resilience. This collection of knit dresses in lilac, ivory, misty blue, and teal is designed for the woman who understands that her home is not found in still waters, but in her ability to weather every storm and keep creating a space for herself.
It’s not about the grand return or the flawless plan—it’s about finding a haven in the midst of the world’s noise, resting in the flow, and knowing she is enough, just as she is. As lilac fades into night and teal waters carry her, she embraces the beauty of her journey, discovering that home is in the unspoken moments of simply being.
A reflection of that quiet strength—each piece carrying the softness and fluidity of nature while embodying the steady confidence to stand strong in the current.
A journey—drifting through ocean tides, the serenity of a winter lake, and the gentle flow of river streams. It’s where the ocean meets the shore, where streams find their path. A journey meant to be lived in your own way, at your own pace.
Haven embodies the quiet strength of nature’s gentle waters. With a color palette inspired by the soft rhythm of water and the delicate hues of nature, it invites you to embrace the flow.
This collection of soft knit dresses in lilac, ivory, misty blue, and teal reflects the essence of finding your home and creating it—a celebration of being unapologetically, beautifully you.
Picture the soft hues of lilac skies, ivory sands glistening along the path, misty blue morning rivers, and the deep teal of ocean waves. Haven is for every beautiful chapter in your journey—finding your home, creating it, embracing it. Beautifully, effortlessly, just as you are.
Every knit pattern tells a story—inspired by the gentle curves of coastlines, 'Haven' brings the beauty of nature to life in every stitch..
she learned that home was in the unspoken moments
not the grand return
or the perfect plan,
but the softest steps—
the ones where she was unsure,
where the waves pushed her off course.
and still, she moved forward.
lilac fading into night,
teal waters carrying her,
misty blue skies folding her in,
until she found her place.
a haven not built by perfect hands,
but by the ones
that weathered every storm
and kept creating,
kept making a space
where she could just
be.
The Haven Collection | Campaign Creative Team
Creative Direction : hello ronron
Photographer : Raymond Pung & Unknown Imagery Studio
Video Creative Director : Kay Kah Kei
Director of Videographer : Chang Wei Chuan
Hair and Makeup Artist : Diana Tang
Talent : Quinn Fung & Alie Tan
Producer : Angela Chiang & hello ronron
Helena Dress
A timeless blend of romance and freedom—unbound, graceful, and true.
Gabrielle Dress
She's femininity, romance, and free-spirit all in one elegant dress.
Gabrielle Dress
She's femininity, romance, and free-spirit all in one elegant dress.
Helena Dress
A timeless blend of romance and freedom—unbound, graceful, and true.
The Haven Collection
In the Details.
Bringing Shape to Movement, Stitch by Stitch.
Each knit pattern in Haven is shaped by movement and memory—drawn from the soft lines of coastlines and the way water finds its path.
The Helena Dress features a pleated ribbed knit that falls with ease, creating a gentle drape that moves naturally with the body. Designed for versatility, it transitions seamlessly from day to evening.
The Gabrielle Dress is crafted in a lace-like Pointelle knit—lightweight, flexible, and closely contoured to the form. Its fine detailing and soft stretch offer both structure and comfort, wrapping the body in a pattern that breathes.
