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hello ronron Gabrielle Dress Mint | V-neck frill sleeve bustier pointelle mint green knit maxi mermaid dress
hello ronron Gabrielle Dress Mint | V-neck frill sleeve bustier pointelle mint green knit maxi mermaid dress

Behind the Scenes

Journey

Old Souls. Young Spirits. Keep Loving

An Anthology for the Free-Spirited and the Wandering Heart

For those who move through the world with grace and groundedness, Journey is a collection shaped by motion, release, and the strength that builds through letting go. Each piece reflects the instinct to trust your own rhythm—to hold when it matters, to loosen when it's time.

Created in close partnership with our long-time knitwear atelier, every garment in this collection is a result of hands-on making. Lace-like pointelle patterns evolved through repetition and refinement—responding to how they felt in the hand, how they moved with the body, how they softened over time.

Nothing forced. Nothing rushed. Every detail led by material, shaped by feel, and built to last. Journey isn’t about a destination. It’s about becoming—knit with care, and made to move with you.

Held in the Making

Each piece is the result of careful iteration. The process was hands-on and responsive, guided by material, form, and how each piece came to life through motion.

Monica Dress in Cocoa

Monica Dress in Powder Pink

Gabrielle Dress in Mint

Gabrielle Dress in Black

Held in Movement

 

About The Journey collection. 

 
'Journey' — a collection encapsulates themes of faith, strength, feeling liberated in your own skin. Embrace the freedom to pursue and achieve, and embrace the liberty to set things free..

This collection is titled ‘Journey’. It serves as an intimate diary, capturing my thoughts and documenting my experiences over the past year.


The past year has brought significant changes to my life, prompting a pause in my creative endeavours. After a period of reflection, mending, finding peace, and achieving closure, I wanted to document this transformative journey through this collection.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collection

Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.

Nostalgia, love, your intuition.

Telling yourself "no" when you need to hear it.

Unfounded faith that ends up seeing itself through.

Moments of underrated forms of magic, because you have a beautiful way of looking at things.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collection

To live. To laugh. To learn. To love.

The Gabrielle dress began to take shape in my mind during my hike. The air was cool and crisp, invigorated by the touch of rain and the soft patter of raindrops, mingling with the earthy scent of damp soil.


W
ith its flowing silhouette and delicate pattern inspired by the rippling of water, encapsulates this ephemeral moment. It speaks to the essence of nature and life's fleeting beauty – things that come and go, leaving traces of their journey upon our hearts.


The Monica dress is originally inspired by the silhouette of Cheongsam (Qi-Pao 旗袍). It's always been something I wanted to do — taking elements from the iconic Cheongsam style, and then knit it into an everyday dress with beautiful patterned knit that stretches comfortably along the wearer's movements.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron The Journey Collection - Behind the Sceenshello ronron The Journey Collection - Behind the Sceens

An anthology curated for the free-spirited, wandering hearts. Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.

The bravery to try.

People who tell you tough truths in gentle eyes.

Old souls. Young spirits. Keep loving.

Things that I hold dear to.

Doing something you feel joyous with your soul, creativity, and love.

Leaving a piece and essence of yourself in the things you do.

 



The Journey Collection | Campaign Creative Team

Creative Direction | hello ronron
Photographer | Raymond Pung | Unknown Imagery Studio
Video Director | Kay Kah Kei
Videographer | Chang Wei Chuan
Hair and Makeup Artist | Eranthe Loo
Stylist | Angela Chiang
Special Thanks to Yen Chiam

hello ronron Gabrielle Dress Mint | V-neck frill sleeve bustier pointelle mint green knit maxi mermaid dress

Gabrielle Dress

Pastel hue, summer flowy dress.
hello ronron Monica Dress Powder Pink | Boat neck lace-up pointelle knit maxi dress

Monica Dress

Free-spirited, perfect balance of coverage with a flair of allure.
hello ronron Monica Dress Cocoa | Boat neck lace-up pointelle knit maxi dress

Monica Dress

Neutral tone, minimalism with a flair of glam.

Gabrielle Dress

Romantic, elegant minimalism.

The Journey Collection

An anthology curated for the free-spirited, wandering hearts.

Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.