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hello ronron Monica Dress Powder Pink | Boat neck lace-up pointelle knit maxi dress

The Making of

The Journey Collection

An anthology curated for the free-spirited, wandering hearts

Inspirations & Stories

 

About The Journey collection. 

 
'Journey' — a collection encapsulates themes of faith, strength, feeling liberated in your own skin. Embrace the freedom to pursue and achieve, and embrace the liberty to set things free..

This collection is titled ‘Journey’. It serves as an intimate diary, capturing my thoughts and documenting my experiences over the past year.


The past year has brought significant changes to my life, prompting a pause in my creative endeavours. After a period of reflection, mending, finding peace, and achieving closure, I wanted to document this transformative journey through this collection.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collection

Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.

Nostalgia, love, your intuition.

Telling yourself "no" when you need to hear it.

Unfounded faith that ends up seeing itself through.

Moments of underrated forms of magic, because you have a beautiful way of looking at things.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collection

To live. To laugh. To learn. To love.

The Gabrielle dress began to take shape in my mind during my hike. The air was cool and crisp, invigorated by the touch of rain and the soft patter of raindrops, mingling with the earthy scent of damp soil.


W
ith its flowing silhouette and delicate pattern inspired by the rippling of water, encapsulates this ephemeral moment. It speaks to the essence of nature and life's fleeting beauty – things that come and go, leaving traces of their journey upon our hearts.


The Monica dress is originally inspired by the silhouette of Cheongsam (Qi-Pao 旗袍). It's always been something I wanted to do — taking elements from the iconic Cheongsam style, and then knit it into an everyday dress with beautiful patterned knit that stretches comfortably along the wearer's movements.

hello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron | Spring Summer 2024 | Campaign: The Journey Collectionhello ronron The Journey Collection - Behind the Sceenshello ronron The Journey Collection - Behind the Sceens

An anthology curated for the free-spirited, wandering hearts. Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.

The bravery to try.

People who tell you tough truths in gentle eyes.

Old souls. Young spirits. Keep loving.

Things that I hold dear to.

Doing something you feel joyous with your soul, creativity, and love.

Leaving a piece and essence of yourself in the things you do.

Discover

Behind the Scenes

Journey Collection Campaign

Creative Team

Creative Direction | hello ronron

Photographer | Raymond Pung | Unknown Imagery Studio

Video Director | Kay Kah Kei

Videographer | Chang Wei Chuan

Hair and Makeup Artist | Eranthe Loo

Stylist | Angela Chiang

Special Thanks to Yen Chiam

hello ronron The Journey Collection - Behind the Sceens
hello ronron The Journey Collection - Behind the Sceens
hello ronron Gabrielle Dress Mint | V-neck frill sleeve bustier pointelle mint green knit maxi mermaid dress

Pastel hue, summer flowy dress

hello ronron Monica Dress Powder Pink | Boat neck lace-up pointelle knit maxi dress

Free-spirited, perfect balance of coverage with a flair of allure

hello ronron Monica Dress Cocoa | Boat neck lace-up pointelle knit maxi dress

Neutral tone, minimalism with a flair of glam

Romantic, elegant minimalism

The Journey Collection


An anthology curated for the free-spirited, wandering hearts. Dedicated to the seekers of adventure, lovers of nature, and inspired individuals shaping their lives in the uniquely meaningful ways they desire.