Our Story
關於我們 品牌故事
hello ronron beginnings
I grew up playing mix and match in my mother's wardrobe, creating outfits from preloved clothing gathered from my siblings. Sharing wasn't merely a habit; it was woven into the very fabric of my being.
My journey began amidst Taiwan's humid climate, then took me through Canada and the UK during my teenage years to early 20s, followed by a period in Malaysia before reaching my 30s.
Each move brought a blend of emotions — saying goodbye to loved ones at the airport, the thrill tinged with uncertainty upon landing in a new place, and the exhilaration of forging connections in unfamiliar cities.
Throughout, my lifelong dream remained steadfast: to create clothing that not only encapsulates cherished memories but also accompanies us on our adventures.
From the studio, behind the scenes.
First sketches by hand drawing
Refining the silhouettes.
Several sampling for the right fit and cut
"It's not about the dress you wear, but about the life you lead in the dress." — Diana Vreeland
I envisioned designs fueled by dedication and hard work, brought to life by the women who wear them, leading their lives.
Thus, I began crafting versatile knitwear tailored to the needs of frequent travellers like myself — garments resilient enough for layering in colder climates yet comfortable enough for solo wear in tropical settings, with ample stretch for on-the-go mobility.
It was essential to curate a wardrobe of enduring quality, enriched with personal touches through DIY elements, resonating with individual style.
The outcome? A focus on zero-waste knitwear inspired by my East and Southeast Asian heritage attire, such as the Cheongsam and Kebaya, infused with craftsmanship and authenticity — styles seamlessly melding with the wearer's identity.
Textiles, knitting techniques, trimmings...
All the important details that build up each design piece
A collection is finally coming together.
The joy of seeing them realized, styled, lived
With hello ronron, I embarked on a journey from the ground up, drawing from my years at London's Central Saint Martins and experiences as a fashion and textile designer, now as an entrepreneur.
This venture is a tribute to our past, a bridge to our future. hello ronron encapsulates the essence of embracing oneself and all that is held dear — to live, to laugh, to learn, to love.
Thank you for being a part of this very special journey with us.
Wishing you all the best,
Angela, Founder of hello ronron
From our Founder
When I started hello ronron, I wanted to create beautifully-made knitwear designed with women's day-to-day routine in mind, so every piece can complement existing outfits seamlessly.
Rather than following seasonal trends, I aim to continuously perfect a solid base of quality and responsibly-made capsule collection. Create clothing to be loved and to be lived in for the everyday women - our friends, sisters, mothers and daughters, has always been the greatest joy in my career.
With love,
Angela & hello ronron
自在、優雅、雋永的女性時尚。
An anthology curated to celebrate You.
專為妳打造的夢想衣櫃 — 雲朵般輕盈透氣的柔軟選料、高級訂製的俐落剪裁、簡約而蘊含豐富層次的色調、完美穿梭辦公室、圖書館、咖啡廳、晚宴與海島。
冒險，不被束縛。展現，不被定義。我們率性而為，一針一線絲毫不妥協。從日到夜。極致優雅就是極致細節。
Our studio
Kuala Lumpur, Malaysia
hello ronron 的設計工作室成立於馬來西亞吉隆坡市中心，一個文化融合、今昔交織的萬象之都。
我們的商品均是原創設計，交由專業針織工廠限量生產。用心專注每一個細節 — 概念、設計、樣品、材料、生產、包裝 — 我們擁有極高專業，熱情永不止息，只把最好的給妳。
Our cuts
為亞洲女性設計的版型與剪裁。
透過分析，我們設計出適合亞洲女性的服裝尺寸與剪裁，展現柔美的身體曲線，並調整每一處細節，讓妳驚喜自己的動人比例。
我們的剪裁展現出服裝的流暢質感，並忠於品牌的信念 — 服裝應如第二層肌膚，修身而不束縛，並從時代與城市中汲取靈感，創造屬於妳的經典。
Our commitments
挑剔的設計和嚴謹的生產。
我們不追隨季節性潮流，只用心專注於優雅的剪裁、舒適的面料、雋永的設計、襯膚的色調。妳有許多樣貌 — 恬靜、奔放、專注、悠然。在城市漫步、在草地奔跑、走過人群、或一個人的旅行，我們陪妳，恣意轉場。
"Cherishing every detail. Clothing that are made to love and to last."
A Focus on Style, Not Trend
每一季服裝設計的靈感，都來自生活中的細節、設計與版型研究、以及客人的回饋。
Our Handpicked Material
從紗線、布料、副料 (比如鈕釦、拉鍊)、到衣服裡縫製的標籤，都是經由層層把關與嚴格篩選出的優良品質。
A Focus on Fit
我們的服裝版型專為亞洲女性的身形比例而設計。
Dedicated Craftsmanship
從手繪設計稿、來回修正只為更好的版型，到每一針每一線的間距，我們執著於每個細節與用心。
Sustainable Packaging
採用環境友善的 100% 可回收包裝。
For you
Feel comfortable and fit beautifully.
It is our desire to create the clothing you'll love, that have the ability to be worn anywhere, travel with you, and have you covered for a variety of occasions.
A focus on fit
Featuring the Sylvie Skirt's design details
Seasonless classics
Behind the scenes
Hi! It's nice to meet you.
探索更多關於我們的設計理念，工藝故事，也歡迎告訴我們妳的想法！
Sustainability
Mindfully designed. Responsibly made.
About
環保永續 & 品牌工藝
勇於挑戰、不斷精進。隨著品牌發展，我們願景建立一個永續發展，具有環保理念的服裝品牌。
