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Our Story

About us and how we get our start with hello ronron.

Welcome to hello ronron !

The minimalistic feminine chic in soft knits.

We started hello ronron with the idea of creating the wardrobe of our dreams - the feminine chic, the freedom to be overdressed or underdressed, the spontaneous snuggly fit with a hint of skin, and the seamless style transition carrying from occasion to vacation.

Concept & research

Material selection

Fashion design

Pattern cutting & sampling

Packaging design

Our studio

Kuala Lumpur, Malaysia

Our design studio is based in the heart of Kuala Lumpur, Malaysia — a melting pot of cultures closely intertwined.

We create the designs in-house and produce our products by small batch with our knit specialist factory. We take great care with every detail — from concept, design, sampling, material sourcing, garment production, packaging design, campaign photoshoot, web content creations — we are passionate and devoted in what we do, and we will always strive to do better.

Our cuts

Designed to embrace Southeast Asian women's silhouette.

We set out to make clothing that highlights Southeast Asian women's figures - designs that elongate the silhouette and accent the body curve ratio while staying true to our belief - the clothes should always fit comfortably and feel like a second skin.

In a way, that’s how hello ronron came to be - we analyze the right cut and measurements tailored to Southeast Asian women's figures, and draw inspiration from the past and present heritage classics.

Our commitments

Thoughtful design and responsible production.

When we started hello ronron, we want to make clothing designed with your real day-to-day routine in mind so every piece can complement your existing outfits seamlessly.

Rather than following seasonal trends, we desire to perfect a solid base of quality and responsibly-made wardrobe essentials, helping you build a timeless capsule collection. We want to ensure that by wearing hello ronron, you look good, feel great, and always move with amazing ease.

Our inspirations

For the modern every day you.

Our designs are inspired by the women around us - She’s happy, she’s confident, she’s original, she's got those grit and grace, and she's inspiring. She is our friends, our sisters, our mothers and daughters, and our forever-evolving inspiration. She is you.

Clean Lines.

A minimalistic and feminine design to hug your curves in comfort.

Soft Shapes.

A subtle snuggly fit with a hint of skin in free movements.

Easy Movement.

A comfortable stretch that allows easy movement and holds in shape well.

Subtle Details.

A seamless style transition from occasion to vacation.

Our styles

Feel comfortable and fit beautifully.

It is our desire to create the clothing you'll love, that have the ability to be worn anywhere, travel with you, and have you covered for a variety of occasions.

It's nice to meet you!

Now that you're here, take a look around. Meet our products, see them in action, discover behind the scenes, and let us know what you think!

About

Our commitments.

Since the beginning of hello ronron, and as we continue to grow our steps, we are aware of the impact we can have on the environment. We challenge and improve our ways of working everyday.

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Our Collections

Behind the scenes - discover our creative process from concept to production.

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Our Material & Care Guide

Learn more about the material we use in our products and how to look after them.

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Our Size Guide

Here you can find body measurements, international size conversions, and fit styles.

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